‘Getting started,’ new and old

This weekend, a real-people advertising classic was born with Hilary’s unique campaign announcement. Last name needed? I don’t think so. With that, let’s go back to another classic of real-people political advertisement – Henry’s campaign for Bill Bradley in 2000. Talking to real voters, chatting in the elevator – Bradley demonstrated his connection with humans by getting out in front of them and, you know, being a human. In an era of demon sheep and “men standing in front of red backgrounds,” it’s not something we see a lot of. But I think Hilary’s gamble paid off – you?

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